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Crafting Multimedia Text : Websites and Presentations - With CD
Crafting Multimedia Text : Websites and Presentations - With CD
Author: Moran, Barbara
Edition/Copyright: 2005
ISBN: 0-13-099002-7
Publisher: Prentice Hall, Inc.
Type: Paperback
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Summary
Table of Contents
 
  Summary

An excellent supplemental text for traditional Journalism, Business Communications, and Language Arts courses, as well as Multimedia and Web design courses.

This unique, exciting text introduces students to effective "new media writing" strategies and techniques, enabling them to understand how to write and how to display content for websites, slide shows, and other visual presentations. It differentiates between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper). Geared to students and professionals in business, design, education, journalism, language arts and communications, this is a cross-curricular book that can stand alone or serve as a supplemental text.

Features

  • Flexible presentation--Adaptable to the classroom or to individual use.
    • Gives students a compact yet information-packed text. Enables instructors to use this as convenient supplement to their regular, more traditional texts for their courses in business communications, language arts, journalism, education, or web design.
  • A hands-on, activities-based book.
    • Provides students with opportunity and guidance to actually create high-quality content for a website or a slide show.
  • Professional but not intimidating--Does not require prior knowledge of html, programming, coding, or web design to use this book.
    • Provides students who have good solid word processing skills with a book about a style of writing for a new communications medium that is here to stay.
  • An outline of viewer's physical stressors--Suggests ways to ease the burden for viewers.
    • Helps students and instructors explore the differences between paper-based readers and screen-based viewers.
  • A study of legal issues--Looks at the oft-confusing current state of legal protections for electronic copy.
    • Shows students that the habit of copying and pasting content without attribution can amount to plagiarism. It also begins the process of helping them plan actual content for their own websites or slide presentations.
  • An exploration of grammar, spelling, punctuation, writing styles, composition, contrast, consistency, spacing and layout, hierarchy, and how to display text in a multimedia context.
    • Shows students how much text is too much, what works and what doesn't, and how to use special effects to their best advantage.
  • A PowerPoint overview of the entire subject of multimedia writing--Can either be used by instructors to show to a class or be viewed by a student in a CD-drive. The PowerPoint is entitled "Crafting Multimedia Text: Websites and Presentations."
    • Acclimates students and instructors to this new subject area.
  • Accompanying CD-ROM--Includes two step-by-step guides--one for preparing website content and one for preparing slide show content; as well as the most up-to-date websites and other resources that pertain to multimedia writing.
    • Offers students and instructors the opportunity to read the first seven chapters, do the initial preparation exercises, then go to the CD-Rom and create actual content.
  • Excellent pedagogy--Includes Review, Key Terms, Chapter Questions, "Now You Try," and "Explorations" in each chapter.
    • Helps students retain information by providing coverage of key points; as well as provides opportunities to practice the concepts they have learned in class. Challenges students to begin building ideas for content using their own interests and creativity.
  • Comprehensive Appendix--Contains an extensive look at the most popular software programs for multimedia, provides a complete glossary of terms, and gives an additional reading list of books and journals that are helpful to multimedia writers.
    • Provides students with an excellent resource for the future.
 
  Table of Contents

1. What is Multimedia Writing?

2. Why Are Words Important?

3. Traditional Writing vs. Multimedia Writing.

4. Creating Your Content.

5. Make Your Words Work.

6. Writing With Style.

7. Words As Graphic Elements.

8. Formatting Text in a Multimedia Environment.

9. Special Considerations for Websites.

10. Special Considerations for Visual Presentations.

Appendix.

Great (Writer-Friendly) Software for Websites and Presentations.

Finding Help Along the Way.

Glossary.

Chapter Answers.

 

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