This introduction to designing high-impact websites shows how to combine an understanding of design principles
with the right images and the right authoring software to create visually compelling Web sites that offer a first-rate
user experience. In a highly practical approach, the reader is introduced to essential features of basic programs
of Web design--Macromedia Dreamweaver and Flash plus HTML--as well as how these programs interact with the Web
design features of Adobe Photoshop and Illustrator. Unlike the many software books that devote in-depth coverage
to just one of these programs, Exploring the Art and Technology of Web Design takes the holistic approach designers
need to succeed in a client-driven work environment, delivering a thorough understanding of ALL of the elements
that go into great web design. An examination of key related topics--vector and pixel images, FTP programs, simple
digital audio and video-editing software--contributes to the development of both a technological understanding
of the software and a conceptual understanding of the design principles that lead to the creation of striking Web
sites.
Features:
A straightforward presentation of the differences and similarities between authoring software and image software
equips users with the knowledge to explore the more advanced features of each type of program.
Reduces complex topics such as site design and ActionScript to a basic structural approach in order to promote
comprehension and retention of key concepts and techniques.
Step-by-step exercises show how to link technical procedures with such key design concepts as navigation, color,
typography, and aesthetics to create a compelling user experience.
Offers an in-depth look at the power of images, their function in the Web environment, and the appropriate
software to deliver them.
Gives users the knowledge and skills to confidently decide which software program is best suited to a specific
Web design project.