This introduction to designing high-impact websites shows how to combine an understanding of design principles with the right images and the right authoring software to create visually compelling Web sites that offer a first-rate user experience. In a highly practical approach, the reader is introduced to essential features of basic programs of Web design--Macromedia Dreamweaver and Flash plus HTML--as well as how these programs interact with the Web design features of Adobe Photoshop and Illustrator. Unlike the many software books that devote in-depth coverage to just one of these programs, Exploring the Art and Technology of Web Design takes the holistic approach designers need to succeed in a client-driven work environment, delivering a thorough understanding of ALL of the elements that go into great web design. An examination of key related topics--vector and pixel images, FTP programs, simple digital audio and video-editing software--contributes to the development of both a technological understanding of the software and a conceptual understanding of the design principles that lead to the creation of striking Web sites.

Features:

• A straightforward presentation of the differences and similarities between authoring software and image software equips users with the knowledge to explore the more advanced features of each type of program.
• Reduces complex topics such as site design and ActionScript to a basic structural approach in order to promote comprehension and retention of key concepts and techniques.
• Step-by-step exercises show how to link technical procedures with such key design concepts as navigation, color, typography, and aesthetics to create a compelling user experience.
• Offers an in-depth look at the power of images, their function in the Web environment, and the appropriate software to deliver them.
• Gives users the knowledge and skills to confidently decide which software program is best suited to a specific Web design project.