Whether you're a student of animation, new media or film, or a working professional, this book will teach you from beginning to end, how to create an independent animated film for festival submission, prepare an animatic for TV commercials, and create animated shorts for the web, corporate presentations, lectures, classrooms, digital kiosks, and even mobile devices.Using industry standards and professional tips and tricks you'll be guided step-by-step through the production process. From concept and writing, to animatic preparation, character and background design, animation and export, you'll learn the most efficient methods for preparing your film's assets for delivery to the web or DVD.All Mac users will need Flip4Mac application and the latest version of quicktime to view the Quicktime movies from the below Samples tab.