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Mobile Marketing
Mobile Marketing
Author: Krum, Cindy
Edition/Copyright: 2010
ISBN: 0-7686-9479-5
Publisher: Pearson Technology Group (cc)
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Summary
 
  Summary
Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable�and fun! Now, one of the field�s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what�s working�and what isn�t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers�avoiding overly intrusive, counterproductive techniques�and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities�driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
 

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