From the Preface: The genesis of this book began in 1979 with the publishing of the first edition of Printing Estimating Principles and Practices...This book has the same core objectives as the previous editions: to chronicle the way contemporary print providers estimate, cost, and price their work in light of the prevailing technologies they use and the business environments they must survive in. There remains a how-to component as well as a theory component in this text: how-to subjects such as estimating paper or press time or bindery costs and theory topics that include management information systems, activity-based costing, benchmarking, decision-making tools, and important pricing issues and rules. Chapter 7 addresses how to estimate digital print using click charge methods and the process of building cost matrices for static and variable print, as well as estimating website development.

There is a compact disc accompanying this book that contains a number of appendices with support items, including...a complete set of estimating problems with answers...and a comprehensive Glossary of Terms.