Messere, Frank (Fritz) : State University of New York-Oswego
O'Donnell, Lewis B. : State University of New York, Oswego
Summary
This text presents an introduction to the mechanics, tools, and techniques of television and radio announcing.
The text's clear and concise writing style and practical approach have been its consistent strengths and selling
points.
Benefits:
NEW! Updated discussion of technology and most current announcing practices including role of digital techniques
used in announcing.
NEW! Suggested Web links added throughout text to help illustrate examples of concepts and processes.
NEW! Chapter 5, "Radio Staff Announcing," completely revised to cover new technologies (including
MP3s, Web radio, streaming radio, etc.) and full coverage of staff and roles.
NEW! Chapter 12, "Career Advancement," has been updated to include new trends in the job market and
a new sample resume to better equip students.
NEW! Fully updated photos and illustrations of current examples and equipment.
"Tech Talk" offers the latest information on technology trends affecting the on-air communicator.
"Think About It" features highlight ethical dilemmas faced by on-air personnel, including: freebies,
sensational live-shot coverage, confrontational interviews, and editorializing during news programming.
"Connections" modules connect broadcast announcing to the liberal arts. These point out some of the
connections and applications of such disciplines as rhetoric, social science research, logic, ethics, history of
technology, and social history of music.
Clear and concise writing style with practical approach makes technical topics accessible for students.
Table of Contents
Preface.
Foreword.
1. The Communicator in Modern Media.
2 . Improving Your Speaking Voice.
3. Understanding the Message.
4. Communicating the Message.
5 . Radio Staff Announcing.
6. News Announcing Basics.
7. Television News Announcing.
8. The Craft of Interviewing.
9. Television and Radio Specialties.
10. Commercials and Acting.
11. Polishing Your Skills.
12. Career Advancement.
Appendix A: Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copy.
Appendix B: Drill Material: Scripts and Commercial Copy.
Appendix C: Focus on Technique: Pronunciation by the book.
Glossary.
Suggested Readings.
Index.
