Airwords is a hands-on workbook with numerous exercises and writing examples that focuses on developing writing
skills for broadcast news.
New to This Edition :
Updated: New and revised exercises throughout
Internet: In this edition, the author recognizes the changing field of broadcast newswriting based on the Internet
and other new and converging technologies. More emphasis is placed on using the Internet in researching stories
and how webcasting is affecting broadcast news
News Producers: Airwords acknowledges the growing need for news producers in the field by outlining and emphasizing
producing skills, job functions, and responsibilities.
Features :
Realistic Exercises: Students can hone their writing skills with exercises that reflect the reality of the
newsroom. The exercises focus on the traps and tricks that students will encounter in their future jobs as news
writers and producers.
Clear Examples: examples found throughout that help students get a stronger and more realistic sense of what
makes effective newscasts
Teaches the language of broadcast newswriting: Airwords provides the vocabulary that students will need to
communicate with industry professionals and defines and explains standard industry formats, rules, and procedures
Table of Contents
1. Radio, Television, and the Webcast
2. The Mechanics of the Script
3. Shifting from Print to Effective Broadcast Type
4. Writing Compelling Leads
5. Interviews: Getting the Powerful Soundbite
6. Using Soundbites Effectively
7. using Soundbites in Packages
8. Over-the-Air and Internet Radio
9. TV: Writing to Stills
10. TV: The VO and the VO/SOT
