A former senior manager of Greenpeace, Jason Salzman is president of Cause Communications, which offers media
how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch.
He lives in Denver, Colorado.
Review
"The best book on PR that I've ever read."
--Ben Cohen Co-founder, Ben and Jerry's
"This is a commonsense handbook for activists seeking time and space in the news media for their causes."
--Columbia Journalism Review
Publisher Web Site, July, 2003
Summary
At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making
the News explains how to generate news coverage of any important issue or nonprofit cause-and to do so within a
reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use
handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites,
and much more. Now including the latest information about online media coverage-including news Web sites, viral
e-mail, and more-this new edition will also insure a media edge in the Internet age. The handbook's expanded sections
on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything
needed to transform standard media events into spectacles that reporters won't ignore.
