Jackson's text successfully illustrates the integration between statistics and research methods by demonstrating
the ways to use statistics in analyzing data collected during research. Jackson's combined text adopts an inviting
narrative style that speaks directly to students and draws them into the material, overcoming the initial apprehension
students may feel at having to learn both subject areas at once. She incorporates a student-friendly critical thinking
approach and presents examples and exercises to which students can relate. Jackson clearly focuses on the logic
of the process and the methodology aspect of research.