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Graph Design for the Eye and Mind
Graph Design for the Eye and Mind
Author: Kosslyn, Stephen Michael
Edition/Copyright: 2006
ISBN: 0-19-531184-1
Publisher: Oxford University Press
Type: Paperback
Used Print:  $73.50
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Author Bio
Review
Summary
 
  Author Bio

Stephen M. Kosslyn is Chair of the Department of Psychology, John Lindsley Professor of Psychology at Harvard University, and Associate Psychologist in the Department of Neurology at the Massachusetts General Hospital

 
  Review

"Graphic displays get better and better and become more and more important in the modern information age. Graph Design for Eye and Mind is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful. Read it and you'll become an expert on graphic communication, and you'll learn a lot about how the mind and brain perform one of our species most remarkable skills."--Reid Hastie, Professor of Behavioral Science, University of Chicago "Finally, a book that connects the art of graph design to the science of visual perception. Stephen Kosslyn, an authority on mental imagery and perception, manages to boil complex research findings down into clear and concrete advice on how to design graphs that illuminate rather than obfuscate."--Keith Holyoak, Distinguished Professor of Psychology, UCLA "For nearly three decades, Stephen Kosslyn has developed an approach to effective and attractive graph design that rests extensively on scientific evidence. Not only does his treatment provide detailed guidelines for constructing graphs, it explains why these guidelines work, and why numerous pitfalls arise when they're not followed. Students learning to graph data for science, journalism, business, and other graph-intensive activities will benefit significantly from this book. It also offers a reference manual for skilled professionals who need to construct unfamiliar types of graphs on occasion."--Lawrence W. Barsalou, Professor of Psychology, Emory University

 
  Summary

Graph Design for the Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and business such as finance, marketing, and advertising.

 

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