Persuasion: Social Influence and Compliance Gaining
first helps students understand established theories and models of
persuasion. It then encourages them to develop and apply general
conclusions about persuasion in real-world settings. The 5th
edition explores how social media continues to be a form of influence,
but it also looks at grassroots movements, such as the Tea Party and
Occupy Wall Street, and traditional forms of persuasion, such as
advertising, marketing, and political campaigning.