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Strategic Management : Creating... - Text Only
Strategic Management : Creating... - Text Only
Author: Dess, Gregory
Edition/Copyright: 7TH 14
ISBN: 0-07-763608-2
Publisher: Richard D. Irwin, Inc.
Type: Paperback
Used Print:  $173.75
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Summary
 
  Summary

Strategic Management: Creating Competitive Advantage, Seventh Edition, by the prestigious authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites, and more. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students

 

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