Strategic Management of Technological Innovation, 4eby Melissa Schilling is the first comprehensive and rigorous,
yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach
synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion
and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic
management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation,
to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with
cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business
School Case Database.