Strategic Communication in Business and the Professions, Sixth Edition

Dan O'Hair, University of Oklahoma

Gustav W. Friedrich, Rutgers University

Lynda Dee Dixon, Bowling Green State University

Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety.

The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.