Leading speaker on innovation and creativity Paul Sloane helps readers think in powerful new ways. It shows how to harness techniques in lateral thinking, analytical thinking, problem analysis, idea generation, and other areas to become more creative. Readers will be able to conceive, evaluate and implement great ideas as well as improve their memory, sell their ideas, and win arguments. The book is packed with practical methods to put to immediate use, backed up by exercises, puzzles, quizzes, graphics, and illustrations.