With a practical focus on persuasive writing strategy, Michael R. Smithidentifies and explores three processes of persuasive writing-logos, pathos,and ethos-and provides a thorough introduction to the elements of rhetoricalstyle.Using detailed how-to guides and plenty of examples, the author'sdistinctive approach to persuasive writing examines:technical aspects of rhetorical style: metaphor, literary allusion,figures of speech, and graphic designthree basic processes of persuasive legal writing strategy:Logos: logic and rational argumentPathos: value-based argumentEthos: establishing credibilityinterdisciplinary contributions to persuasive writing from fields suchas cognitive psychology, classical rhetoric, and morality theoryeffective strategies that extend beyond the trial or appellate brief toa broad range of documents and settingsIn the Second Edition, the reader will find:a new organization that puts a greater emphasis on practice andrelatively less on theory for each of the three processes of persuasivewriting strategya new six-Part organization:I. IntroductionII. Logos StrategiesIII. Pathos StrategiesIV. Ethos StrategiesV. Rhetorical StyleVI. The Ethics and Morality of Persuasioncoverage of new developments in cognitive psychology, Pathospersuasion, and the role of metaphor in persuasive legal writing.the same manageable lengthFor a complete examination of the technique and strategy behind persuasivewriting, Smith's text strikes the right balance of depth and scope forupper-level legal writing courses.