Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic
principles of survey design discovered in methodological research over recent years and offers guidance for making
successful decisions in the design and execution of high quality surveys. Written by six nationally recognized
experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical,
accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total
survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art
practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and
as a text for advanced students.