Priscilla Salant, M.A., is an Associate in Research at Washington State University. She provides research assistance
to public and private nonprofit organizations and is the author of A Community Researcher's Guide to Rural Data.
Dillman, Don A. : Washington State University
Don A. Dillman, Ph.D., is a Senior Survey Methodologist at the U.S. Bureau of the Census and Director of the
Social and Economic Sciences Research Center at Washington State University. He is the author of the professional
book, Mail and Telephone Surveys, also available from Wiley.
Summary
Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey.
Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train
interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent
advice on when to turn to a professional.
Table of Contents
Practical Surveys.
Cornerstones of a Quality Survey.
Deciding What Information You Need.
Choosing a Survey Method.
When and How to Select a Sample.
Writing Good Questions.
Questionnaire Design.
Setting Your Survey in Motion and Getting It Done.
