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Leader's Guide to Storytelling (Hardback)
Leader's Guide to Storytelling (Hardback)
Author: Denning, Stephen
Edition/Copyright: REV 12
ISBN: 0-470-54867-3
Publisher: Jossey-Bass, Inc.
Type: Print On Demand
Used Print:  $24.00
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Summary
 
  Summary

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

* Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
* The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
* Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

 

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