A groundbreaking look at the thinking behind decisions concerning money.and wealth at a time when any financial misstep could mean disaster.People do strange things with money. Intelligent people spend money they don't have. Sophisticated people get scammed. Rational people trade in their leisure time for money in hopes of eventually gaining somehow in the end. Drawing from the fundamental belief in behavioral finance that much of the meaning we give to money is hidden, The Secret Language of Money explores the buried assumptions, associations, biases,.and feeling about money that individuals don't even realize they have. Each person's 'money story' shapes the meaning he or she assigns to money and, in turn, the financial decision he or she makes. In this insightful book, author David Krueger blends cutting-edge research in psychology, neuroscience, and behavioral economics with his 25 years of experience as a clinical psychiatrist and a decade as an.executive coach. While other such books are strictly conceptual in nature, The Secret Language of. Money covers the concept of neuroeconomics while also providing readers with practical advice about how they can consciously and strategically direct their financial decisions for maximum gain.