For courses in Nursery Management. Based on the authors' extensive and varied experiences in the field, input
from nursery managers across the country, and cutting-edge information from regional and state professional associations,
this text provides both general and specific information on the full range of topics related to nursery management.
Features
NEW - Current trends in management of nurseries, e.g., development of mission statements, strategic planning
and nursery organization, the importance of leadership and an employee handbook, and the challenges of working
with a non-English speaking workforce (Chapter 3).
Human resource regulations and guidelines are constantly being revised, and knowledge of the latest practices
helps to ensure good employer/employee relationships.
NEW - The use of computer spreadsheets in evaluating the cost of both container-grown and field grown-plants
(Chapter 7). A spreadsheet with Excel formulas (in the Instructor's Manual) allows instructors to demonstrate how
a grower might use a spreadsheet.
Knowledge and use of computers in the industry is critical to efficiency and overall productivity.
NEW - The impact of computer management of nursery inventory data. Integrated with digging, shipping, sales
records and invoice management. Includes examples. (Chapter 9)
Explains and illustrates the benefits of computerized data management. NEW - Integrated pest management (Chapter
16).
Shows students how many nurseries have introduced biological control of weeds, insects, and diseases into their
production practices.
NEW - Discussion of the environmental impact of nursery production practices.
Environmental concerns are increasingly affecting regulations/guidelines.
Introduction to the nursery industry. Covers the history and current status of the industry, including the
development of the industry and how it has changed and is changing in response to internal and external factors
(economic, political, social, technical, and weather).
Provides important background enabling the student to see the rationale for changes in the industry.
Full coverage of nursery administration - Discusses the principles of business management applied to nurseries,
e.g., selection of a nursery site ; organization and development of the nursery ; laws, regulations, and codes
; financial management ; wholesale marketing of nursery crops ; nursery inventory control ; shipping of nursery
stock.
Essential for anyone acting in an administrative role and needing the "big picture" of a nursery
operation. Comprehensive coverage of plant culture - Covers the principles of plant science as they apply to Nursery
Management, e.g., nursery crop production ; soil and nutrition management for field-grown plants ; media and
nutrition management for container-grown plants ; irrigation of nursery crops ; modifying plant growth and development
in the nursery ; controlling weeds, insects, and disease ; nursery storage facilities ; the production and use
of compost.
A solid understanding of these is the foundation of a successful business.
Extensive lists of references and resources.
Suggests additional reading for those who wish to pursue a subject in greater depth, and references and resources
for coverage of materials beyond the scope of the text.
Convenient tables and charts.
Provides students with quick-reference, in-text resources for calculating a variety of measures.
