Written by two teaching artists, this text/manual explores how general principles of design form, shape, color, and other visual elements are applied in all media and techniques, e.g., painting, sculpture, graphic design, print and craft media.

Features

• Divides content into more than 100 brief (2 or 4 pages), cross-referenced units.
  • Expands the cross-referencing system between units which allows students to travel through the book via a variety of routes.
• Features a clearer writing style.
• Reorganizes content to cover the largest principles last after a vocabulary of specific words and concepts has been developed.
• Examines (in a general way) the physiology and psychology of vision as they apply to visual art and explores the strategies artists use to transform ordinary visual experience into works of art and communication.
• Illustrates principles with more than 300 quality works of art (and diagrams) by women and men working in a wide range of media and techniques.
  • Features a careful balance of older and contemporary works of art in Western and non-Western traditions.
  • Provides many black and white and color visual examples.
  • Features new visuals and diagrams throughout.
• Includes additional material on Meaning - How we read content in works of art and communication.

1. Introduction.
2. Surface.
3. Making Depth Happen.
4. Using Depth.
5. Surface and Space Together.
6. Scale and Size.
7. Shape.
8. Line.
9. Movement.
10. Light.
11. Components of Color.
12. Structure of Color.
13. Uses of Color.
14. Unity and Variety.
15. Meaning and Communication.

Bibliography.
Index.