McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are
the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues
that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire
generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James
L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's
role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises
into the twenty-first century.