Designed for students who will be conducting their first survey as a term project, this text covers all the
essentials, from selecting a problem area through writing up the research report. Extensive coverage on selecting
an appropriate topic and refining the research purpose gets students off to a good start.
Table of Contents
Introduction
Chapter 1. A Survey As a Term Project
Chapter 2. Identifying a Topic for a Survey
Chapter 3. Formulating Research Purposes
Chapter 4. Locating Related Literature
Chapter 5. Writing a Literature Review
Chapter 6. Selecting a Sample
Chapter 7. Identifying Existing Instruments
Chapter 8. Constructing Instruments
Chapter 9. Measuring Demographics
Chapter 10. Administering Instruments
Chapter 11. Analysis: Percentages
Chapter 12. Analysis: Averages and Measures of Variability
Chapter 13. Analysis: Correlation
Chapter 14. Writing a Survey Research Report
Appendix A Preparing a Research Proposal
Appendix B An Overview of Reliability and Validity
Appendix C Introduction to Statistical Significance
Appendix D Free Internet Programs to Calculate Statistics
