A trusted market leader, Business Communication:
Process and Product presents the market's most innovative coverage of
workplace communication skills with an expanded emphasis on digital
writing. Compelling, new infographics and a vibrant new design appeal to
today's visual learners. Most importantly, the hallmark features that
made Guffey the market leader - abundant model documents, the 3x3
writing process, case studies, and an efficient 16-chapter format -
continue to enhance student learning and comprehension. Vast instructor
resources, including new video-enhanced PowerPoint slides, help new and
veteran instructors plan and manager their courses.